AlUla stars on Samsung's global content platform

The latest Samsung TVs and phones bring the wonder of #AlUla to you, wherever you are!

The globally significant heritage and culture destination of AlUla is featured on Samsung’s 2021 TV lineup worldwide as part of an agreement between Samsung and The Royal Commission for AlUla (RCU).

AlUla’s UNESCO World Heritage Site, Hegra, the abandoned Hijaz Railway Station, AlUla Old Town and the Elephant Rock formation Jabal AlFil in AlUla, Saudi Arabia are currently featuring on Samsung’s new ambient 2021 TV app with five artworks and four cinema-graphs. The AlUla images are being showcased in demo mode at 20,000 retail outlets in 62 countries around the world.

Millions of Samsung’s Galaxy Phone owners will also be able to set their wallpaper on one of AlUla’s many stunning desert landscapes including aerials views of the 20km green oasis and Nabataean tombs.

The agreement forms part of ongoing activity between RCU and Samsung which is to include a photography competition launched by a group of Samsung influencers who will be visiting AlUla this summer to take pictures through Samsung’s #withGalaxy lens.