Experience Alula is a fascinating journey into the mysteries of ancient Arabia

where you can feel like a true explorer charting the unknown. In many historic destinations, the illusion of discovery is promptly shattered by a jungle of selfie sticks. But in AlUla, which is home to Saudi Arabia’s first UNESCO World Heritage Site, deep in the desert in the northwestern region of the country, you might still be able to play out your fantasy of being an intrepid archaeologist for a day. Despite all the makings of a bucket list-topping global destination — ancient tombs that remain as the legacy of 7,000 years of human civilization, stunning natural rock formations and canyons, a plethora of adventure sports options and cutting-edge art installations — AlUla remains largely off the global tourism radar, giving you plenty of space and time for reflection with the silence of the vast desert and the monumentality of its natural assets.