Melanie de Souza, executive director destination marketing, Alula

As Saudi Arabia seeks to open to the world for the first time, Breaking Travel News hears from Melanie de Souza, executive director destination marketing with the Royal Commission for AlUla, about the project at the heart of its cultural offering. Speaking at World Travel Market in London, she tells us about the city, its role in Vision 2030 and how authorities are making it easier than ever to visit.